Looking to Go Digital in France? Here’s Why Language Translation Would be the Key to Your Digital Marketing Strategy

France is seeing an incredible digital transformation. According to Google – the God when it comes to search – they have trained a whopping 230,000 French students in digital skills. You can guess where the trend is headed.

France As a Digital Hub

The digital growth in France is simply tremendous. According to the European Commission, France is 16th on the EU Digital Economy and Society Index. With the incredible engineers and digital entrepreneurs that France has, it would not be a surprise if France starts climbing that list in the near future. In fact, according to Google, some studies suggest that France could easily get a 10 percent rise in its GDP (200 to 250 billion additional Euros) through the use of digital technology by the year 2025.

French – The Language of Future?

Let’s talk a bit about France’s language. For centuries in the past, French was the official language of the ‘learned man’. From aristocracy and diplomacy to culture and art, French was the ultimate language.

Later on, with the advent of the Anglosphere, English became the lingua franca. However, French has still retained its value and is used as an official language in international institutions, such as UN, Olympic Committee, etc.

Today, spoken by around 75 million speakers in 39 countries across the world, French is still a popular language. It has been estimated that by 2050, the number of French speakers would reach 750 million.

French is growing rapidly in the sub-Sahara African region. Since Africa is expected to become a greater economic force, the signs for French growing as a leading language are very bright.

Going Global in France – A Great Step

Taking your business to France or any of the countries that have French as a lingua franca, such as Algeria, Morocco, Vietnam and Cambodia, can be a great step.

To do that, you would need highly professional and accurate translation and localization services.

From your marketing material to content on your website, you will need to ensure that your digital strategy is completely attuned to the French people’s sentiments and culture. Your digital marketing should really resonate with the audience and tell a compelling story about your brand.

5 Continents, a translation, localization and digital marketing agency, can be really helpful. With an amazing team of linguists, polyglots, professional translators, digital marketers, content writers, web designers and developers, and business consultants, they help you connect with the French audience.

 

 

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