- May 31, 2018
- Posted by: admin
Sonia is the Head of Latin America region with more 5 years of experience in market research. An avid traveler she also experienced working, studying and living abroad. She readily adapts and understands different cultures. In 2007, she worked as the Assistant Research Manager at GFK Custom Research who handled the pre-test advertising research and product tracking for Pernod Ricard. After 3 years, she became part of Ipsos Marketing Department as a project manager and worked in the concept development and product testing in Asia and Latin-America.
Sonia earned her Bachelor of Science in Marketing focused on Marketing Research at Tecnológico de Monterrey in 2003. She also studied in Japan as an exchange student at Kansai Gaidai University. She has a master’s degree in Marketing Research from Tilburg University.