Top Content Marketing Lessons to Implement In Your Strategy

When it comes to digital marketing, the old adage ‘content is king’ still holds true. Simply put, content marketing is a strategic approach to creating and distributing valuable and relevant content to an audience.

From videos to infographics, marketers are looking for ways to improve their content and provide value. The more authentic and engaging your content, the better are its chances of making an impact.

Here are some of the top content marketing strategies to employ in your digital marketing campaign:

Have Engagement Goals

First up, you need to define your engagement objectives. What would engaging look like? Would it be people sharing your Instagram photos or would it be people signing up for your monthly newsletter?

Make sure you define these KPIs (Key Performance Indicators). These will serve as benchmark for your content marketing efforts.

Look to Target Personas Instead of Demographics

Although gender, location and age are important factors to know about a person, you surely need to go deeper before creating content for them.

This is where persona comes in. It includes a person’s likes, dislikes, hobbies, interests, fears, and so on.

Knowing that your audience loves sports and are early tech adopters will help you create a more nuanced content marketing strategy.

By understanding your audience’s persona, you can create content that really clicks with them.

Use Humor

Humor can be a great marketing strategy. Not only will it give a human touch to your brand, it will also be a great way to engage with them.

Generally, businesses are throwing statistics or sales pitches to people, humor can be your chance of doing something different.

However, make sure that you are very thoughtful about it and do not offend anyone.

Take Full Advantage of the Social Media Platform

Ignoring the social media platform would be naïve in this digital landscape. You need to create content for different social media posts.

Whether you have written an informative blog piece or created some amazing visuals, you need to share it on your social media pages.

Be a Great Storyteller

Today’s marketing is all about storytelling. Your brand’s message should connect with the audience.

From making a video about what a typical day at your office looks like to telling about the history of a product you sell, make sure that your content resonates with the targeted audience.

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